There are several free tools that you can utilize to enhance your online presence.  You should try which ones work for your business.

Social networking websites

Nearly one third of the world population is on social networks now. Therefore, it is not surprising that companies want to make the most of social media sites to connect with their consumers. The very first rule of making the most of social media would be to be have a presence in the channels that you think where customers would be. Try your best to post what your potential customers might be looking for, as it is a great way of establishing your online presence.

Remember this is all about your client, when using social networks to reach out and connect with your customers. Businesses that fail at social media are those that primarily use these tools for only for promotional content. Instead, engage with your followers that are on-line with information that they’ll find interesting and that they would like to share with their own social groups. Promotional content may be thrown in once in a while, but it should not be your main focus.

Don’t underestimate the power of content

Some of the very underrated aspects of digital marketing is content. Yet this is what will determine whether you are able to get interest from your crowd. If your content is not well written with your customers view in mind, then your target demographic will not find it interesting. If your content is boring, then your message will be overlooked. Before determining what content you are going to put online, check whether it efficiently fits with your brand image. It’s sometimes worth to invest in writers who understand digital marketing essentials, as they’re going to come up with the right messaging for your brand.

Don’t discount your internal pages

You must try your best to keep your visitors engaged once they click on your website.  Have a proper Call to Action. The most effective way of doing this is including tools into your internal pages that can tempt your visitors to react to your website.

Email Marketing Tools

There are some free email marketing tools that you should use to email your customers. MailChimp, Constant Contact are some of the examples. You would save a lot of time if you could email all your customers with a single email.

The Internet has transformed the way a business operates. With a vast number of potential customers turning to the web as a primary resource of research and advice prior to making any purchase, it is now imperative for businesses to utilize digital marketing as an integrated component of their organization’s marketing plan. Internet marketing includes three significant parts, which if properly used, provides a tangible return on investments.

1) Website: Without a website, you pretty much don’t exist for a customer these days. Most often, a business without a website is not even consider legitimate. Your website reaches globally. It is a brochure that is accessible by everyone. Careful attention must be paid for this. A consumer does not have any understanding of the strength of the firm or the size of the organization. The design of the website is vital. A website has to carry all the information that is important regarding the brand in an interesting and presentable fashion. The design should be unique, captivating and contemporary. It ought to be Search Engine Optimization-friendly to enable search engines to easily record the web site on search engine results. Also, the site needs to be responsive.i.e. compatible with mobiles, tablets and other devices.

2) Search engine optimization (SEO): Getting a site that is professionally designed by a reputable website design agency is the first step towards creating an effective internet presence. Then you have to make sure your website ‘searchable’ on the search engines. This means that your website should show up in search results when a potential customer or anyone else is searching for your business, products or services. In order to get the desired results, you should retain the services of a SEO professional. The SEO Company would then build quality backlinks to your website through link building services including social bookmarking services, directory entry services and article submission services among many other SEO strategies. This would enhance your website’s visibility, drive traffic and create sales. A higher ranking on the search engine results would create more visitors to your website. Nonetheless, an organization should adopt only white hat Search Engine Optimization techniques. Remember, SEO is a continuous work and it often requires many months to see the results.

3) Social Media Marketing (SMM): Today, social media is seamlessly incorporated into people’s lives. This is a huge stage where a brand can join with millions of customers simultaneously. Using social media can help you connect with your customers, create brand awareness and earn their loyalty. Yet, a social media strategy that is good isn’t restricted to setting up accounts and posting upgrades. It includes connecting with your potential customers, encourage engagement and interacting with your current customers. A customer with a positive experience on social media is likely to recommend your company to their friends. Consequently, social media allows brands to establish a private connection with consumers which goes a long way to developing a favorable brand image and instilling credibility. Also, social media also helps get your company listed on search engine results whilst driving traffic to your site.